Monday, October 11, 2010

Controversy in Type Perfection- Helvatica

I'm not a typegrapher. I have never immersed myself in the world of type, text, and symbolism. So to watch Helvetica and become fully warped into this world of letters and text blew my mind. They were so rigid and avid about their work of a dying race, it was amazing to see how these people become more than just people who design the type we use, but the process in which they go through to do so. They transform into architects of language, building text and letters like masons. But over the decades of type, one has become the perfected type of modern-day man. Helvetica. While those argue it's the perfect usage of type to get a message across clearly without contorting the context, others argue it's downfall is for the same reasoning. Because I myself don't know the classically proper way to critique type, I have no idea which side to part onto. But! As the time goes by here in school, maybe I will come to learn.